When it comes to business development, I’ve witnessed the good, the bad and the ugly. In fact, I’ve been responsible for my fair share of the latter, making a whole load of cringeworthy mistakes in my agency days (totalling 15 years, in case you’re wondering). But that’s how you learn, right?

Anyway, back to the ugly stuff. I think there’s too much of it when it comes to how agencies and clients approach working together; too many ingrained behaviours and processes that ultimately benefit neither party.

So, I’m on a mission to make things better. And I believe this begins by helping agencies improve how they think about and approach business development, challenging practices that are too often weighted in favour of clients.

As well as my work with agencies, I’ve had words published on Econsultancy and in The Goods magazine, whilst also featuring on numerous podcasts. I have also been acknowledged as one of the UK’s most influential business developers in The Drum’s BD100.

Away from work, I am a proud father, dog owner, music lover, DJ, qualified football coach, budding photographer and craft ale enthusiast.