Martin Jones started his advertising career as New Business Director at J. Walter Thompson (now WundermanThompson) before joining AAR in 1997 and subsequently purchasing the consultancy from the founder Lyndy Payne. Since then, he has spent over twenty years as Managing Partner where he has worked with hundreds of clients, advising them on the most appropriate agency for their needs. These include some of the most high profile brand owners in the country including Comparethemarket, DFS, John Lewis, KFC, Lucozade and Virgin Media.

This experience provides a unique perspective in understanding what clients look for (and dislike) when looking to appoint a new agency from both an emotional and practical perspective. He is currently writing a book detailing his experiences of pitch highs and lows and some of the shocking mistakes made by agencies.

He also advises agencies on their credentials and positionings through his Dr Jones consultancy, and also mentors New Business Managers and Directors to provide them with an outside perspective on anything and everything related to new business.

Outside of the world of new business, he is a passionate fan of Brighton and Hove Albion.