Bardinet – Rolling Spend: £128,209
The French spirits maker has added four new bottlings to market including two new whisky expressions, a brandy and a liqueur which will launch globally with a focus on travel retail.
Bardinet Coffee, which is one of the company’s latest releases, is intended to have cross-generational appeal. Léna Rusek, Bardinet’s International Brand Manager, said: “We saw an opportunity to create a delicious spirit that caters to the growing love of coffee-flavoured items. Coffee and brandy have long been a match made in heaven, and a favourite partnership when creating coffee drinks.”
She added: “This new offering adds another dimension to that flavour combination. It’s a contemporary product that also stays true to Bardinet’s French heritage and passion. We think consumers will love it.”
The group’s parent company, La Martiniquaise-Bardinet, recently took a majority stake in Bolognia-based firm Mixer Cocktails for an undisclosed sum. Mixer Cocktails will be able to strengthen their international position by expanding more rapidly through the strong and deep-rooted distribution network of La Martiniquaise.
La Martiniquaise-Bardinet is an independent spirits group that will be increasing it advertising activities as it drives new products to market and looks to appeal to a wider range of consumers. It ranks among the top 10 spirits groups in the world with a large portfolio of international brands distributed in more than 110 countries.