Known for its colourful and illustrative cans, Beavertown Brewery continues to launch more beers for its growing customer base. Lazer Crush is the craft brewer’s alcohol-free IPA and has been expertly brewed with a new type of yeast to provide its delicious fruity flavour. Last summer, it launched its new Bones lager range, a refreshing addition to its existing lager category. At the same time, the company also made its debut in pubs where the brand’s entire range is now available on draught. In November, the company teamed up with Dash Water and announced the launch of ‘Ghost’, its first ever range of hard seltzers.
This is a company to keep an eye on. Beavertown’s product lines have been rapidly growing and continuously offer new limited-edition ranges to create excitement. The entire Q3 advertising budget was spent on outdoor. However, its social and digital media manager has only been in his role for a year, so will be looking to run more online activities this year.