Bensons for Beds
Bensons for Beds is ramping up its advertising strategy and after appointing the7stars as its UK media planning and buying agency in February, the furniture retailer has pushed the button on a rebrand, including a new logo and an updated look-and-feel for both its stores and website. Bensons new visual identity will be rolled out across the coming months.
It will be unveiled for the first time this month in stores and online, and in a new TV advertising campaign, showcasing the retailer’s new ‘your bed, your way’ product personalisation service. Is this a campaign you can build on? ALF can help you reach its advertising decision-makers from its marketing team to account handlers at its agencies.
Bensons for Beds returned to profit in the five months to 30 September 2021, posting a £1.6 million operating profit as it invested in omnichannel, including a new ecommerce platform, further product innovation and an acceleration in store relocations and refurbishments.