The drinks company is looking for a new creative partner after parting ways with Lucky Generals which was appointed in February 2020, due to wider planning for 2022 and beyond.
Fever-Tree however published a strong set of financials for the first half of the year with the company’s European revenue growing by 102%. Total revenue surged by 36% to £141.8m in H1 2021, up from £104.2m in 2020. The European market saw the strongest growth with intake doubling from £20.5m to £41.3m, while UK sales stayed flat at £50m.
Tim Warrillow, Fever-Tree’s CEO, said he was “pleased” to report “excellent sales” for the first half which have helped the brand grow its “ambition and confidence” in worldwide markets. Since it appointed Lucky Generals back in 2020, the company typically spent over £1.5m on advertising every other quarter compared to less than £500,000 every other quarter before that. Can this be an opportunity for you to help Fever-Tree with its long-term growth plans?