Givenchy has made several appointments to its beauty and fragrance marketing team recently, suggesting a new marketing strategy could be in the works. The LMVH-owned brand has named a new marketing director, who joined from Parfums Christian Dior, as well as a marketing manager and a PR co-ordinator.

Its launches this year have included its men’s fragrance Givenchy Gentleman Reserve Privée, its L’Interdit eau de toilette for women, and its unisex MMW scent.