The vegan food brand has just been acquired for around £64 million by Portuguese conglomerate Sonae. UK-based Gosh! Food offers a range of vegan and free-from products including bites, sausages and burgers, both through the Gosh! brand and as a private label partner to customers in the retail and foodservice channels.

The brand recorded a turnover of £22 million for the fiscal year ending in May 2021. Sonae’s investment in the ‘high-potential’ natural and plant-based food industry also forms part of its ambition to expand its international footprint. Meanwhile, the Portuguese firm expects Gosh! to benefit from its food and retail sector knowledge.

Earlier this year, the company made a £5 million investment into a second manufacturing facility for its core vegan product range which includes a series of natural ingredient snacks. In addition, the business secured a listing in over 400 Co-op stores.

With the plant-based category continuing to grow by more than 28% year on year and Veganuary a couple of months away, this is a company which will increase its advertising spend and soon launch a variety of new products. Gosh! doesn’t currently work with any agencies.