With a portfolio of brands such as OUMPH!, The Fry Family Food Co., LikeMeat, No Meat, The Dutch Weed Burger, Happy Chicken and Giggling Pig, LiveKindly is the voice of the plant-based movement and communicates informative, entertaining and inspiring content through its media and lifestyle platform.
The company’s mission for the next five years is to make plant-based living the new norm
and to make sure that its brands reach as many customers as possible with plant-based news and
delicious products. It recently launched OUMPH! in Netherlands and Germany; and OUMPH! Kebab
in the UK and Sweden. After raising $335 million, LiveKindly also plans to invest in R&D and
innovation, and to launch even more exciting new products. It is on track to become one of the largest plant-based food companies. It has spent £1.5m on advertising in the last 12 months and its budget will increase as it looks to change the meat eaters’ mind to adopt plant-based alternatives.