Pure Electric is a British e-bike manufacturer that has come up with some of the best electric scooters and bikes in the world. They have now stepped into new territory with their first electric bike – Pure Flux One, designed to be used on different terrains. It’s light weight, only takes 2 hours and 20 minutes to charge, and is an exciting addition to the company’s product lines in what has become an already competitive market.

The e-bike manufacturer, which initially started out with e-scooters says it has an ambitious bricks-and-mortar growth programme and has been opening up stores across the country, most recently in Plymouth its 18th store. Pure Electric has already opened stores in several European cities such as Paris and Madrid, targeting 500 stores by 2028.

The company said its aim is to make “a real, meaningful positive impact on the way we all travel every day”. Pure Electric started spending on advertising for the first time in Q2 investing £400,000 all on digital. As commuters look for new ways to commute and the season for gift giving is only around the corner, this is a company that will be increasing its advertising spend. The e-bike manufacturer currently doesn’t work with an agency.