The company’s Vice President of Global Marketing and Communications, Pete Pedersen, recently revealed that the US firm is looking for a new marketing agency to help launch “a new category” of products that will be “targeting a new audience/consumer segment”.

Earlier this month, Sonos acquired the Bluetooth audio start-up T2 Software, adding fuel to rumours that it is developing its own headphones and other new products in the wireless audio space to rival Sony and Bose. In September, Bose appointed a new CEO. It also recently ended its sponsorship of the F1 Mercedes Team, indicating that it will be looking for new channels to reach its music loving fans.