Looking ahead to Q1, potentially advertising in the new year as consumers make more conscious choices will be healthy food and drink brand The Skinny Food Co. The low-sugar, low-calorie range secured listings in Asda this summer, adding to its presence in Co-op, Morrisons and B&M. The business is aiming to reach a larger audience and get its products into more households across the UK.

The Nottingham-based business began life in 2018 producing healthy alternatives to popular sauces and syrups suitable for diabetic family members and children. The Skinny Food Co has rapidly expanded and now also covers coffees, baking products, snacks and ready meals. The business was ranked 18th on The Sunday Times’ 2022 list of fast-growing companies after it achieved annual sales growth of 126%, reaching almost £20m in the year to March.