Unilever highlights Hellmann’s purpose campaign as brand reports growth.
UNILEVER has reported that its Hellman’s mayonnaise brand achieved double-digit growth in the first half of 2022, supported by its global purpose-driven campaign ‘Turn nothing into something’. Overall, Unilever reported a turnover of £24.9bn for the first half of 2022, a 14.9% increase on the first six months of 2021, as well as underlying sales growth of 8.1%. Operating profit grew by 1.7% to £3.8bn. However, sales volumes were down, due to price increases driven by the cost-of-living crisis. Brand and marketing spend was up by £168m on last year in efforts to stop consumers from switching to supermarket own-brand products. The company will continue its investment in advertising in the second half of the year.