Founded in 2009, Netherlands-based business WeTransfer began life as a file transfer service but has rapidly evolved to offer a suite of productivity tools that streamline the creative process. The brand now offers presentation tools, an inspiration board, an immersive app for anything from drawing to collage, and an editorial platform. In January, the brand unveiled its Premium offering, aimed at studios, agencies, and in-demand creative professionals who juggle many clients simultaneously. Its chief product and technology officer said at the time: “This is a major step in our journey to develop a suite of tools for creatives and studios to effectively facilitate the creative process and remove the friction from their client interactions.”

Having seen an increase in revenue in 2021, the business was due to launch an IPO, but withdrew this decision due to market conditions. WeTransfer stressed that there were still plenty of investors interested in its business. It will reportedly review its exit options later this year, meaning WeTransfer could receive a financial boost.

Now in its next stage of growth, the B-Corp business recently made several new appointments including a vice-president of strategy and operations and vice-president of global sales, which have been brought on to grow its advertising business. The brand’s CEO stepped down after five years and was replaced by its chief product and technology officer, meanwhile its CFO was given the additional chief operating officer role, adding HR and marketing to her legal, data analytics and finance remit.

Most importantly, WeTransfer welcomed a new CMO with experience of growth & revenue marketing at WeWork. The new CMO has been tasked with increasing engagement and driving its subscription offering. WeTransfer competes with the likes of Dropbox for subscribers, but the competition has recently ramped up as IONOS announced its own file transfer offering. WeTransfer has been targeting its product at artists and creatives.