Launched in 2019, Wild Cosmetics was the UK’s first direct-to-consumer design-led, refillable natural deodorant brand. With a digital first model, Wild was able to buck the pandemic and grow by a staggering 4000% over the last 12 months to reach 150,000 customers while selling 750,000 biodegradable deodorants in the process. And last year, it struck deals with Sainsbury’s, Boots and Selfridges to be its retail partners.

The company is also on its way to becoming B-Corp Certified this year and if you’re looking for a new client in the personal care sector, Wild currently doesn’t work with a creative or media agency. Book your demo and we can show you how ALF will introduce you to the head of its marketing. 

Freddy Ward, founder of Wild Cosmetics, sees the latest retail tie-ups as an important part of the brand’s overall mission to remove single-use plastics and unnecessary chemicals from bathrooms.

Ward also says that the company’s long-term goal is to expand both online and offline into the EMEA region, in particular France, the Netherlands, Germany and the Nordic countries, because these markets are “sustainably conscious”. He said: “Wild wants to be a multi-channel, multi-product, multi-territory business. So we want to be pretty global in three to five years.” According to him, expansion will also involve stretching beyond deodorants and into hand soap, shower gel and shampoo.